There are literally hundreds of bookmakers in many countries and time zones competing for our business. Each specialises in particular sports and is more familiar with competitors from their own local area. To compete for global business they must offer a wide range of sports from all around the World often well outside their areas of expertise.
Often they are not aware of all the pertinent stats and facts particularly if the sport is not one they know well or the event is played overseas and they are unfamiliar with participants.
Prices may be based on the anticipated flow of bets rather than the probabilities of the outcomes. For example when England play soccer most bets with UK bookmakers will be supporting England. Bookmakers may offer the opposition at an inflated price to create a balanced book.
Offering so many markets bookmakers' odds compilers inevitably often may mistakes or are sloppy in pricing up an event. For example, in a typical week with four golf tournaments and a couple of tennis events bookmakers may have to price up 800+ outright odds plus over 400 matches just in these two sports alone. We only need to two bookmakers from the many available to have a difference of opinion in one of these markets to create an opportunity.
In that context it's easy to see why Sports Betting Arbitrage is such an outstanding opportunity.
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